Gift Squad Confuzzles with Menagerie of Curious Creatures


It seemed like such a good idea in theory.

For client Borders, design studio Firstborn created the Gift Squad, a site that aims to make gift-choosing easier but feels more like a horrifying attack by the characters adults find soothing for children but that actually populated our nightmares.

We dug the idea of an elf-chat. That could work. But Gift Squad asks a bunch of confusing and seeming unrelated questions generated by nothing that appears to be human. And along the way you're bounced across five other vapidly-happy "experts" (the nutcracker, the teddy bear, etc) on this quest that's starting to feel like the search for the holy grail - and all you want is for some human being playing elf to say "I know what to get your mom! She'll love a box of truffles from Borders! Would you like to order now?" or something similarly simple.

Do we ask so much?

Written by Angela Natividad    Comments (2)     File: Bad, Campaigns, Online     Dec-22-06  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


I couldn’t take it. I had to stop before Santa passed me off to some elf gift experts. I am going to go out tonight and beat up some lawn decorations tonight because of this.

Posted by: makethelogobigger on December 22, 2006 07:55 PM

It's a nice idea but also seems so naff at the same time. Still, it kept some web developers off the streets for a bit ;-)

Posted by: Fat Fingers on December 23, 2006 11:49 AM

Post a comment