Contextual Corrigendums Less Likely Offline
Flickr user rcrowley informs us contextual advertising has leaped off the webpage and into the real world. Since he currently has a small cold, he headed over to Walgreen's to pick up some Dayquil. He noticed the top of the bottle was affixed with a sticker that read "Need Facial Tissue?"
While we're down on contextual advertising at times, were thinking it's less likely we'll see a turpentine ad affixed to the toe tag of a teen who died from drinking turpentine than a similar instance online. Good old, human-controlled advertising to the rescue.
Comments
Oh hell yes. And God save the Queen.
Oh hell yes. And God save the Queen.
Just the other day I was in Walgreens buying Theraflu and also needed some tissue. I suggested to the manager that they put some small tissue packs for sale next to the cold remedies and she looked at me like I was insane.
Also suggested they put those instant hand warmers near the Chicago Bears hats during the two playoff game weekends and again, blank stares from the employees.
Oh well.
Post a comment