DRGM Does Pin-Ups in Drag to Celebrate Women
DRGM Las Vegas celebrates its agency femmes by creating a pin-up calendar of said women - except they're all being parodied by the agency men.
DRGM creative director Bernice Bamburak explains, "[T]hese guys make us look sexier than we are -- did you see the legs on Miss July?" She also notes that clients, who know both the men and women in the agency, love the idea. Last year the women parodied the agency men.
We need to create a compendium of all the ways this pin-up concept has been abused in the name of things like cheese, theatre, coffins and even fat as pets. What happened to the days when things were simple and we just took pictures of girls with pom-poms and team-coordinated bikinis?
Um, didn't we see this back in 2002 with Craig Perman’s four-ad "I Am Not a Whore" trade print campaign, starring creative directors in drag ~ Alex Bogusky of Crispin, Porter & Bogusky/Miami;Tracy Wong of WongDoody/Seattle; Eric Silver of Cliff Freeman & Partners, New York and Bob Barrie of Failon/Minneapolis.
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