Leo Burnett Loses Altoids to Hal Riney


Late last Friday, Altoids awarded its creative duties to San Francisco's Hal Riney causing those on the 31st floor of incumbent Leo Burnett in Chicago to, well, get a little unhappy. Though we love Burnett and think the early Altoids work was wonderful, we must say it is, perhaps, time for a change. In fairly clandestine review, we're told Burnett was bested by Dial House, BBDO and Crispin. Chin up, Leo. It was probably the client's fault anyway, right?

by Steve Hall    Jan- 8-07   Click to Comment   
Topic: Agencies, Brands   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Client's fault indeed. I think Leo Burnett's work for Altoids is some of the best, most consistantly good print advertising out there. On the other hand, the brand has so many products now it's hard to focus on the core one.

Posted by: Curiously Weak on January 8, 2007 5:09 PM

time for a change? just got my 2006 one show annual, and whoops, there's a gold pencil for altoids. and they picked up the grand kelly this year and a gold lion last year. dude, it ain't about the work. it's about wrigley overpaying for the brand and looking for scapegoats. i heard that crispin *declined* the business. kinda says it all.

Posted by: lame client on January 8, 2007 8:39 PM

You make a point, Elmer, but awards shows as a proof point for successful work? Please!

Posted by: Steve Hall on January 8, 2007 8:49 PM

The work is mostly lame puns. Their genius was in selling lame puns as the campaign in the first place. Now all the creatives who got a free ride on this account for the last 10 years will actually have to work hard and create their own original direction to get something in the award shows. Boo-hoo.

Posted by: Real Deal on January 21, 2007 3:45 PM