Ad Hugs, Bank Babbles, Heineken Spends, Starbucks Wonders, Starcom Wins
- Now here's an ad that really reaches out and touches you.
- Oh God. All we need is another meaningless marketing buzzword that capitalizes on yet another new trend.
- Just in time to comment of CareerBuilder's idiotic "firing" of its agency comes this Forrester report which claims marketers love to place blame on agencies but can't back it up with any sort of "failure metrics."
- Heineken has $70 million to spend but it's unclear who they'll spend it with.
- Starbucks' CEO laments some of the streamlining changes he's made and ponders its affect on the brand.
- What? Again? Starcom nabs Advertsing Age's Media Agency of the Year nod.
- Joe Jaffe is finishing his follow-up to "Life after the 30-second spot", titled "Join the Conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership and he needs your input for a survey he's doing on Conversational Marketing that will be a topic in the upcoming book. He's looking for brand marketers to complete the survey. Lend him a hand.
- Furniture retailer Levitz has signed on as a major sponsor of HomeTeam, the nationally syndicated weekly TV show that helps people become homeowners.
Regarding the Forrester report, is the problem that the clients don't provide "failure metrics" or that the agencies don't provide adequate "success metrics"? I'd suggest the latter, since the clients are paying.
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