Fortunoff Launches New Campaign With Petra Nemcova

FrtnfValentinePosterVertC72.jpg

Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.

This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.

Written by Steve Hall    Comments (1)     File: Campaigns, Celebrity, Events, Guerilla, Newspaper     Feb- 8-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

Am I to understand that a jewler is promoting a product presumably given as a gift to your true love for Valentines Day with a campaign that allows a man to meet and speak to a young attractive model?

Love Brilliantly indeed!

Posted by: Alrom on February 8, 2007 11:33 AM

Post a comment