Gladys Calls Ellen, MySpace Data Profiled, Grey's Spins Off

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- Adland wonders if Gladys Hardy, an 88 year old woman with a MySpace site and who's called into Ellen several times in just some sort of marketing promotion. It sure smells of it.

- Fox Interactive Media Buys Ad Targeting Firm to Leverage MySpace Profile Data. Let's mine that data, guys.

- ABC is creating a spin off of Grey's Anatomy with the Addison Shepard character and Taye Diggs. This just does not sound right.

- MediaBuyerPlanner reports, "Shares of the two largest, publicly traded billboard owners, Lamar Advertising and Clear Channel Outdoor, have skyrocketed in the past 12 months, growing 36 percent and 43 percent respectively."

Written by Steve Hall    Comments (0)     File: Guerilla, Online, Social     Feb-23-07  
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