Grolsch Brings Dancing Beer Bottles to the Table
Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.
We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.
The Grolsch brewery would probably wince a bit at hearing their beer described as "Anheuser-Busch's Grolsch lager." Grolsch has been a mainstay of the Dutch beer market for yeers. Anheuser-Busch has just taken over US distribution.
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