Mini's Hammer & Coop Hams Up TV Action Heroes


Out since early February and in a nod to television's Starsky & Hutch and Knight Rider, Hammer & Coop is a six episode online miniseries that pits a dude named Jim Turtledove against a white-suited megalomaniac named Sven Hartjan. The star of the show, though, is the 2007 Mini Coop. This is not an ad. This is a show and it's hilarious. Though it's not technically an ad, the show does a great job of pointing out the car's feature without it seeming too gratuitous.

Two of the six episodes are out and have Turtledove getting sidetracked by a bikini car wash and Hartjan sharing his maniacal plans with us. There's a funny action hero name generator so you, too, can have your own Jim Turtledove-like name. There's also the usual wallpapers, screensavers and buddy icons. Very nice work.

by Steve Hall    Feb-19-07   Click to Comment   
Topic: Brands, Online, Video   

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what agency did the work?

Posted by: stan on February 20, 2007 3:21 PM

Yea seriously, who did this work?! I love it! Was this the work of Butler, Shine, Stern & Partners?

I also heard Arnold...

Posted by: J on February 20, 2007 6:09 PM

This was some funny stuff.
Och Sven Härtjän! Vilket namn! :D

Posted by: Kurre on February 21, 2007 11:06 AM