Mitsubishi Shoots for Gen-Y, Misses by Like 2 Years


Swedish group Garbergs uses the "Cribs" angle to push the multi-faceted new line of models by Mitsubishi. At Not Everybody's Car we explore the garage of LA inhabitant Action Jackson who of course is ostentatiously hip-hop and has a showroom-caliber set-up of cars that flash and buzz when you mouse over them.

Hiding an interactive test-drive opportunity in the "Cribs" and hip-hop motifs is a clever way to generate brand buzz. Oh, except that it's not. Nobody buys this stuff anymore. "Cribs" is played-out and everybody tries to use the hip-hop angle. When we're bored, we don't sit around cyber test-driving cars with our bosom buddy Action Jackson. We play on Digg so we can talk shit about big companies that try to trick us, share WoW tips and swap really important news generally related to Apple.

by Angela Natividad    Feb-15-07   Click to Comment   
Topic: Bad, Online, Promotions   

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Or Angela, we don't check our Digg feed for a few minutes. Instead, we watch a pretty funny actor banging out some well-written material.

Your sardonic approach was a valiant effort, however.

Posted by: Edward on February 15, 2007 5:01 PM

*shakes head somberly, returns to Digg*

Posted by: Angela Natividad on February 15, 2007 5:05 PM