Pizza Hut Wants New Vice President


Pizza Hut has launched a search or a new VP. OK, not really. It's just a marketing stunt to find an Honorary VP of Pizza through a YouTube video promotion in which entrants submit video please as to why they should get the gig. The winner gets $25,000 and free pizza for a year. Hardly proper compensation or a VP level position. Especially from a company that can afford to put Jessica Simpson on th Super Bowl. Anyway, the YouTube submission area is here.

There's only five submissions so far. Aside from one moderately funny joke, there's not much competition if you want to jump in.

by Steve Hall    Feb-27-07   Click to Comment   
Topic: Promotions, Video   

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Searching around looking at numbers last night I read that 68% to 71% of YouTube's viewers today are 25+. Now what and who (whom if you like)is Pizza Hut trying to reach?

Posted by: roy on February 27, 2007 5:35 PM

I noticed in the comments section it says "found this guy on myspace. funny stuff." But the guy that made that comment clearly works for Pizza Hut or the agency. He has one video posted - a Pizza Hut Video.

Same thing with the comment "25K for just three months of 'work' which consists of eating America's Favorite Pizza and driving around in a free ride." That comment was also posted by someone with nothing but Pizza Hut videos on their profile.

And then -- since more or less the rest of the comments were negative - they pulled down comments altogether.

Posted by: Jo on February 28, 2007 11:07 AM