Commercial Ratings Upfront, Germs Needed, Siemens Gets Hip


- A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he's stealing too much limelight.

- Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year's upfront.

- If you're in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.

- MTV's The Andy Milonakis Show which will premiere on a wide variety of digital platforms - including iTunes Store (, Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand,, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on-air MTV2 debut on April 27th.

- Entries for international viral awards show, Germ, must be submitted by March 31.

- The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.

- T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.

- Copyranter disses the Siemens' ongoing wannabee hipster campaign complete with headlines like "Bling Bling" and "Chill."

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Went to Abalooba typed in my own name- - 0 results, typed in the names of a couple of ppl I know- 0 results, tried John Smith - 0 results. Maybe I was doing it wrong, but unless they have some mechanism for getting email addresses I don't know, I have no idea how this is going to work

Posted by: Dan Rotman on March 22, 2007 8:52 PM

Hey Dan-- Abalooba is currently in beta, and the database is growing. In order for your name, your friends' names, or John Smith to appear in the database, you have to sign up. Abalooba doesn't use any data scraping or spiders to collect email addresses (it's also protected, so your information can't be collected for spam). It's only for people who WANT to be listed. If you sign up, and your friends sign up, you'll be listed in the database.
I hope this helps.
--Buffy (

Posted by: buffy on April 2, 2007 2:16 PM