Copyranter Continues Conversation With Ketel One
Copyranter began an open dialog with Ketel One vodka in mid-2006 using the company's all-type/lots of white space print ads to do so. Copyranter's latest conversation responds to the distiller's latest headline, "Dear Ketel One Drinker, Not everyone likes Ketel One. Then again, not everyone's tried it" with "Dear Ketel One Maker, Not everyone hates your ads. Then again, not everyone's seen them." You've at least got to hand it to Ketel One for hanging on to the campaign for a while. If for nothing more than to give Copyranter more opportunities to continue the conversation.
Comments
My only comment is a question, does the Ad work?
I have used several print Ads with a lot of white space with not much copy and they have worked great. I have one that has been used for four years now and the response to it hasn't slowed down a bit. I'll run it until it doesn't work.