Fake Bombs Urge Vigilance


While this campaign appears to be real, it wouldn't be far fetched to assume it's just another one of those drop and shoot deals where the campaign is captured photographically but never actually appears for any length of time. Apparently, Mumbai agency Everest Y&R placed what appear to be explosives inside a clear plastic bag on which copy reads, "It is obvious if your are alert. If you spot anything suspicious, please inform security. Dummy Explosives. A public service initiative by R Mall." Well, at least they stated the obvious. Still, we can't see these things making an appearance for any length of time before they get snapped up by security. And it goes without saying how Boston might react to this one.

by Steve Hall    Mar- 1-07   Click to Comment   
Topic: Good, Outdoor   

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Funny, they are so concerned about other being alert that they completely missed the typo in their letter.

"It is obvious if your are alert."

Am I being a stickler here or should they really get better proofreaders at these guerrilla marketing agencies?

Posted by: NY Media Lady on March 1, 2007 3:15 PM

No, that's just an official Adrants Typo(tm). Look closely at the images of the actual object.

Posted by: daveednyc on March 2, 2007 4:00 PM

Tanks forr cleering that up, davedavedavnyc :-)

Posted by: Steve Hall on March 2, 2007 4:33 PM

Got to give credit where credit is due... Have a good weekend Adranters.

Posted by: daveednyc on March 2, 2007 5:20 PM