Honda Starts Engines in New Commercial
Honda just launched a new RPA-created commercial which began this past weekend on ESPN SportsCenter. The :30, called "Starting Up." features the many various Honda racing vehicles starting their engines to do their thing. RPA Associate Creative Director Rich Pass explains, saying, "We've seen so many racing spots in the past that were merely cars driving around the track. Commercials like that are pretty invisible; we wanted something more dramatic." We're not sure wuick cuts or vehicles staring their engines is more dramatic but it is different. We'll give him that.
Comments
YAWWWNNNNN......
This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.
YAWWWNNNNN......
This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.
YAWWWNNNNN......
This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.
I agree, totally boring. But you can't really expect much from American Honda advertising. I'm just thankful it's not Mr. Opportunity knocking again.
This Ferrari & Shell ad is way more kick ass
http://ilovesubstance.com/2007/ferrari-shell-commercial/
I actually like it. It's different. I wish it was more than thirty seconds though.