Knitting Needles Take Stabs at Time, Stress

We can think of few things less sexy or exciting than knitting. But Balendu at Adpunch points us to this campaign by Katia, which illustrates the slogan "Kill [Time/Stress], Knit" with a knitting needle stabbed into a phone (for stress) and a clock (for time). A creatively knit puddle of blood running from the gash dribbles down to the floor. The red thread against stark white makes the whole thing deliciously dark.

Pulling off racy knitting humour is a feat worthy of laud. And maybe a knitting needle purchase or two. But we can't just credit Katia; CIA Comunicacion out of Barcelona brainstormed the idea. We wonder what kind of intra-office accident went down in the creative department before they came up with it.

by Angela Natividad    Mar-15-07   Click to Comment   
Topic: Best, Magazine   

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Sorry Angela, don't agree.
Realistic dripping blood, dismembered limbs, pools of blood worked once: Monty Python's "Holy Grail. Why? Because you instantly got it and it was funny in that context. This idea should never have left the brainstorming room. All I remember from this ad is shock, sadness, and okaaaaaaaay . . .

Posted by: Jim on March 15, 2007 3:15 PM