Zonite Reeducates Wives on Good Upkeep


Think gender pressures in advertising are bad now? Nothing like a good throwback ad to put things in context. This ad for Zonite, a feminine hygiene solution, impresses on good wives the humiliation and loathing they'll experience if hubbies have to deal with their natural aromas.

But that's okay - the text considerately reads, "Is a wife to blame if she doesn't know these intimate physical facts?"

Off-topic, Lysol used to be a douche. Not to be icky, but we don't know how much of an improvement that dead-flower smell is over human musk.

by Angela Natividad    Mar- 8-07   Click to Comment   
Topic: Good, Newspaper, Poster   

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There's no excuse for ignorance of what to put in her douche.

Now that's some awesome copy. I only wish I could've been in that copy review.

Posted by: Edward on March 8, 2007 2:15 PM

Better still, the opening paragraph refers to an "age of enlightenment." I think Robert Bly just shed a tear.

Posted by: copy chief on March 9, 2007 11:34 AM