Iceland Respects Women, Likes Vodka Tasting Vodka, Doesn't Wear Sandals


Celebrating its status as the first country to have a female president (because they don't think women are good for only one thing), its preference for vodka flavored vodka (as opposed to banana...which you could just eat if you wanted banana flavor) and its similarity to Jesus who turned water into wine (as opposed to turning water into vodka without wearing sandals because it's too cold), Reyka Vodka trots out some understated dry humor to promote its spirits. The result oddly transfixing in a "wow, this doesn't look like an alcohol ad" sort of way.

Written by Steve Hall    Comments (3)     File: Good     Apr-18-07  
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These are GREAT spots, beautifully written! And the spokeswoman's delivery tone and manner really make you believe she's sampled the product often. Very often.

Posted by: Paul Zink on April 18, 2007 06:08 PM

These three spots are interesting, well produced, and mildly humorous - I loved watching them. Like so much advertising, however, they were so busy entertaining that they didn't have time to tell viewers why they should buy this vodka rather than other, better-known vodkas. I applaud the cleverness of the spots, but I feel sorry for the client, who obviously doesn't know that advertising is a form of serious business communication, not an art form.

Posted by: John Michelet on April 18, 2007 06:12 PM

The spokeswoman is one of Iceland's foremost singers & actresses, Hafdis Huld. She has quite a reputation for quirky-ness as you can see on her website:

Posted by: Redkez on April 19, 2007 06:12 AM

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