Axe Does More Bom Chicka Blah Blah


We are not a fan of Axe's new "Bom Chicka Wah Wah" thing but since we're not Bob Garfield who claims he's always right when he reviews commercial work, we're gonna let you have a look and decide for yourselves. We will say with rampant rebellion against the stuff trickling up from the hallways of high schools across America from girls who can't stand guys who wear the stuff and end up smelling like they just finished a shift at a Macy's fragrance counter, this current idiocy isn't going to help matters much. Oops, that was an opinion, wasn't it? Sorry.

Oh and the two videos here and here are supposed to be part of one of them new fangled viral campaign thingies everyone's been talking so much about. Call us crazy but doesn't something have to "go viral" before it can be labeled viral? We really need a new term here.

by Steve Hall    May- 6-07   Click to Comment   
Topic: Bad, Campaigns, Video, Viral   

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Ok so like our viral for Tanqueray Rangpur goes viral (ish) and we get like no post... Then Axe come up with this rubbish (Although I love the tag line) and they get like a bucket of coverage... they have like 200 views - Hello!

Love ya

Posted by: Asa Bailey on May 6, 2007 5:06 PM

I love this campaign. I think its a great insight. And they are funny! You may not like it....but you cant help yourself from talking about it!

Posted by: MD on May 7, 2007 1:01 PM

The Axe Boost "infomercial" viral has 577,645 views on YouTube. Is that considered viral enough?

Posted by: Max on May 7, 2007 1:07 PM

i wonder how many comments on this page are from the Agency responsible...note to creatives... congratulations on bringing back the "if you don''t have an idea, use a catchphrase" style of advertising.

Posted by: viralista on May 7, 2007 2:08 PM

It sucks. Its not innovative, creative or viral. It makes me CRINGE in horror at the image of hot women saying "Bom Chicka Blah Blah" at some acne covered teenage boys.

Posted by: kinga on May 7, 2007 3:39 PM

235,406 views for just one so far, actually:

And these spots weren't meant to be 'viral'.

Posted by: Liz on May 7, 2007 8:59 PM

Liz and Max, yes, those videos have earned viral status. I'm not talking about those videos though.

Posted by: Steve Hall on May 7, 2007 11:20 PM

I dunno, I like them. They made me laugh, because I can't believe they got away with singing obvious porn music. I don't like the one in the restaurant though...that one does make me cringe.

Posted by: Daniel on May 8, 2007 9:53 AM