Get a Fiat, but Avoid Temptation of Driving Along Subway Tracks


Okay. Leo Burnett, Sao Paulo sent us this Fiat ad, which we'd like to say we get, but we're really not sure.

Is the car fast? Is that it? Is it super strong or safe? Is it actually a train in an anomalous body whose unique capacities enable it to "lead the pack," so to speak, like Rudolphe the Red-Nosed Reindeer?

Are we overreaching?

by Angela Natividad    May-16-07   Click to Comment   
Topic: Poster   

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well, i had the same problem, until i saw the headline/tagline bellow the pictures: "IT GOT STRONGER - 115bhp now". So it's about its new and more powerful engine, that's all. Nice, anyway. Not the idea in itself (so powerful it can now pull a train - really? never would have thought of that...) but the way i imagine it looked coming out of that tunnel.

Posted by: vlad on May 16, 2007 8:17 AM

It seens to me this car got so strong that now he's able to pull a train. I really liked it!

Posted by: Craig on May 16, 2007 8:51 AM

whenever you see an ad from Brazil, there's a 95% chance that it's a fake ad - just an art director free time egotrip.

Ah, by the way - that's a fake ad.

Posted by: carlos on May 16, 2007 9:33 AM

Thank you Carlos, high king of all the little wings ads get when they've been well-behaved.

Posted by: Angela on May 16, 2007 9:40 AM

Cool! I've seen that on Clio Awards website. It's gotten a medal.

Posted by: Carol on May 16, 2007 9:48 AM

Posted by: Carol on May 16, 2007 9:51 AM