gluelondon Listens, Improves Initially Disappointing Work


Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.

One day after we featured gluelondon's less than stellar work for for the Royal Navy, we received an email from Andy Kinsella, senior producer at gluelondon telling us the agency read our concerns and modified the site to load faster and perform more seamlessly. We can tell you the difference is noticeable. The site loads much faster (yes, we cleared our cache) and doesn't seem to hang mid-presentation any more. Thanks, gluelondon. We like agencies that give a shi...[Ed. Oh, stop. Be nice!]...uh...that care enough about their work to continuously improve it.

by Steve Hall    May-17-07   Click to Comment   
Topic: Agencies, Creative Commentary, Good, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.