Via is Like 'The Wonder Years' of Ad Agencies


Via's a little late with its 2006 year in review (here's 2005) but they took pains to assure us they didn't scrap the idea. Instead they were working hard to cram in every last inside joke they could.

There's even a background song that gives the whole thing a high school yearbook vibe.

The 2006 review is super-long and more than a little sentimental. It reeks of a nostalgia that's confusing because, after all, these aren't our memories.

We did remember this, though.

by Angela Natividad    May-10-07   Click to Comment   
Topic: Agencies   

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(Hah! If that don't just sum up the way we perennially are as an industry--in-jokes within in-jokes.)

Still, I'm actually liking it. Made me smile. Feels strangely...authentic.
(Not unlike the Wonder Years.)

P.S. As always, it makes me ask: what the heck must the rest of the "real" business world think of us "agency" types? Oh wait, never mind, I know. They wish they were us...yet resent us for being us...yet HIRE us for being us. Sigh.

Posted by: The Vice of Reason on May 11, 2007 3:07 PM