Watching CNN Will Warn You, Distract You While Robbers Clean House?

Our first reaction to this Turkish CNN ad by DDB&Co., Istanbul, was "Hey, they're staring at us." Our second reaction was, "...Hey, that's mean." (See variations uno and dos.)

Consequent two-second bummed feeling aside, we thought the in-the-box effect was mighty clever. But one could probably argue CNN more distracts than informs, because while the watchers idly admire us looking doe-eyed and confused, their houses are being robbed/hit by helicopters/scorched.

Slogan: "Be the first to know." Right, so you don't find out during 15 minutes of consequent lame, post-disaster.