Adrants Isn't the Only Place to Find Typos


While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.

by Steve Hall    Jun- 7-07   Click to Comment   
Topic: Bad, Outdoor, Poster   

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What if it was done on purpose? It does make sense :)

Posted by: Veronica on June 7, 2007 11:34 AM

There was a big discussion about these over at AdFreak a few weeks ago. The whole 'done on purpose' scenario played out, but I saw more of these where the typo was not there. So, I think it was definitely an unintentional mistake.

Posted by: shedwa on June 7, 2007 11:46 AM

Speaking of my favorite topic, Bravo just ran a promo/spot last night for the Paula Abdul show with a typo in it.

Posted by: makethelogobigger on June 7, 2007 12:20 PM

This obviously was intentional, and consistent with the local slice of the target market. I'm betting the version where the spelling is conventional, conversely, is appropriate to that neighborhood.

Posted by: D.C. Ross on June 7, 2007 12:55 PM

I too have seen subway posters without the typo - must be a mistake. Typos aside, I don't really get this campaign.

Posted by: woodenlunch on June 7, 2007 12:56 PM

D.C: the "conventional" spelling version was on the same subway train.

Posted by: copyranter on June 7, 2007 1:15 PM

"Appropriate to that neighborhood"? Are some NYC neighborhoods known for great spelling?

Posted by: shedwa on June 7, 2007 1:30 PM

It only takes a "New York Minute" to run the damn spell-checker.

Posted by: John on June 7, 2007 4:17 PM

No chance in hell that was intentional. Even though it does have a vaguely "ethnic" sound to it. If that was the goal I think "aything" is closer.

And spell check will just make you complacent. Example:

"Let's meat for diner at 8:00."

Your complacent ass just got fired.

Posted by: pat smith on June 7, 2007 7:08 PM

RUN EASY, COMMA, NEW YORK. lacks a comma too

i once saw an advert that read "widow shopping" in the tagline, when what they meant was "window shopping....." in Alaska 1983.....

Posted by: danny bee on June 7, 2007 11:30 PM