Agency Wants to Get Into Your Pants


Purportedly, this was created to sell something. What, we have no idea. Created by Traction and called Institute for Practical Underpants, the site goes the route of institutional professor as expert and has goofy little characters which introduce you to various styles of underpants.

After an elaborate tour of the underwear making process, the underwear-faced cartoon dude sums up saying the purpose of underwear is to "cover your ass and make your package look good...kind of like advertising." All of which, yes - this does promote something - points to Traction's website which proudly states it wants to get into your pants. In terms of agency new business effort, we have to admit, we've never seen anything like this before and we actually like it.

by Steve Hall    Jun-21-07   Click to Comment   
Topic: Agencies, Online, Promotions, Strange   

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Thanks for the mention, Steve. So glad we got you to actually like it. Next time we sent out a batch of IPU underpants in the mail (we did), you'll be first on the list.


Posted by: Adam Kleinberg on June 21, 2007 5:50 PM

Funny, but, gee, I don't want an agency in my underpants.

Posted by: B.L. Ochman on June 22, 2007 4:40 PM

Check out one of the related YouTube videos:

Posted by: Jim Reed on June 26, 2007 3:29 PM