Lululemon's L'Odeur Leaves Something Lovely Wanting


For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07   Click to Comment   
Topic: Bad, Brands, Campaigns, Online, Strange   

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This ad isn't supposed to be serious, is it? I mean come on... the line about the fat man stuck in his car in the desert? Dialogue seems designed to get a chuckle. Did you get p'nked in some form?

Posted by: marcom on June 29, 2007 6:08 PM

Lululemon?? The company that makes really nice yoga clothes??

Ok, WUHT??

Posted by: SqueakyWheel on July 2, 2007 5:06 PM

There is NO possible way that is a serious ad. Lululemon is known for having a good sense of humor.

Posted by: viral marketing on July 3, 2007 2:35 PM

Is it just me, or does the sound of L'Odeur sound like just like "Lauder." This ad is a gag riff on a few brands.

P.S.There is a chewing gum manufactured by Kanebo that uses proprietary technology to scent the user's skin (rose or vanilla). Chew Fuwarinka and you can smell like Glade. What will they think of next?

Posted by: [TypeKey Profile Page] on July 4, 2007 10:38 PM