Social Media Campiagn Killers Exposed


We don't know what's worse; having to slog through no less than eight pages just to read one article or having to endure the annoyance of trying to figure out which ad banner was auto-playing audio so we could turn it off the read the article in peace. All of this on a site that should now better: iMediaConnection.

Anyway, distractions aside, marketing consultant BL Ochman has written a concise, illustrative and educational article about social media, the brands that have excelled at it and the brands that have failed miserably. Citing famed failures such as the Edelman-created fake Wal-Mart blogs, Microsoft's supposed "bribing" pf bloggers with free Vista-equipped laptops and Sony's fake PSP blog, Ochman slaps brands upside the head for their idiocy.

While many big brands have failed with their social media efforts, all have not and Ochman give credit where credit is due. namely, to Netflix for its $1 million offer to the person who could improve the accuracy of its recommendation system.

In closing, Ochman hits on the primary issue hindering a company's failure to fully embrace social media, writing, "To get something, you have to give something. But in big companies, people fear for their jobs. They are forced, by the corporate system, not to collaborate with other departments. And many times that means that two departments will be working -- and spending money on -- a similar system but not know it."

by Steve Hall    Jun- 5-07   Click to Comment   
Topic: Consumer Created, Good, Social   

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BL Ochman is on Twitter and is a good blog ally. She is one smart online marketing mind, brilliant in fact. She is great consultant and has given me tons of sweet, sisterly, professional advice.

Found this via your Twitter tweet. Cool! is BL is me

Posted by: vaspers on June 5, 2007 12:18 PM

Thank you Steve. And Steve. :>)

That is so incredibly sweet and kind of you both. Thank you!

And I certainly agree about the need for iMedia COnnection to change that policy. I am going to be writing more for them, so will keep making this suggestion.

Posted by: B.L. Ochman on June 6, 2007 7:02 PM