Terra Makes for Muddled Puppet Master

This Terra News print campaign by DM9, Brazil has apparently confused readers with its use of strings, says AdPunch. The logic was to suggest that behind every action lie a series of events that led up to it, and the hope is that the user infers this series of events will be clarified on Terra News.

Campaign text reads, "And suddenly you start seeing the world more clearly." They probably would have sparked less confusion with a more direct caption like, "Every string has its source," or maybe that's more confusing. It's hard to tell from here; hindsight's always 20/20, isn't it?

Variation here, yo. (Be forewarned: That one has a ton more strings, which probably didn't help clarify matters. Really. It kind of looks like a loom. Like, if we had yarn right now, we'd totally cut out the ad and make a blanket. A really, really small blanket.)