'Transformers' Budget Depleted, Studio Resorts to Stickers


Defamer notes Dreamworks has had to scale back its marketing budget following the millions it's spent on building wraps and customized Lamborghini-bots to the point where the only thing it can afford are a few stickers placed on a random vehicle seen in a Burbank Staples parking lot.

by Steve Hall    Jun-12-07   Click to Comment   
Topic: Guerilla, Outdoor   

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Last week because I used to do celebrity interviews and features on movies (say ten years ago)and am still on all these movie PR lists (despite my numerous emails that I don't do celeb stuff anymore) my son Gibson (7) got to enjoy a fully new packaged Megatron - Transformer sent to us via Fed-Ex by Dreamworks. At 35.00 a pop at Target, those probably add up after awhile. I'm not sure why they sent the bad guy Transformer out of the ones they could have sent.

Posted by: nettie hartsock on June 12, 2007 12:42 PM