AXE Bom Chicka Wah Wahs YouTube With Casting Call Vids


Why go to the trouble of producing an actual campaign when you can just film the casting sessions and upload them to YouTube? Seems laziness is the new Second Life. For AXE, Jun Group has adopted this new trend (well, at least we're dubbing it a trend) has placed three casting videos on YouTube for their target audience, college men, to slather over. Two videos (one, two) feature a single model doing her rendition of Bom Chicka Wah Wah and the third marries the two (and other auditions) together.

by Steve Hall    Jul- 6-07   Click to Comment   
Topic: Video   

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Seeing this reminded me of how the first internet "soap" uploaded it's casting call videos for lingerie models to YOUTUBE a year ago...

I remember a blog post from one of the Producers suggesting that they didn't need to shoot the episodes, since they could just keep casting the show and uploading vids, and get the same (or larger) audience.

Here's one of the links that's still on YOUTUBE...

Posted by: stan on July 6, 2007 2:55 PM

Lazy? No, Smart. Yes.

Posted by: beans on July 6, 2007 7:40 PM

holy sh*t one of those videos has 850 views, hold the youtube frontpage thats almost a thousand!

Posted by: viralista on July 9, 2007 5:29 AM

Don't know about these, but the actual TV spots have already surpassed a total of 5 million youtube views in 3 months. There have also been over 400 user-gen BCWW videos so far.

Posted by: Len on July 9, 2007 1:19 PM

well done Len, you've proved conclusively that stuff with tits in it gets a lot of views on youtube...your a marketing GOD!

Posted by: viralista on July 10, 2007 7:47 AM