Cuba Gooding Jr. Wears Michael Jordan's Hanes Underwear


There's something a tiny bit depressing about seeing Cuba Gooding Jr. in a TV commercial. After all, the guy went from Oscar winner to...underwear spokesman? That's gotta hurt. However, these new Martin Agency-created, Lost Planet-edited Hanes commercials featuring Gooding Jr. and Michael Jordan are quite good. Gooding, perhaps channeling a bit of his Jerry McGuire-esque charm, gets a bit Oscar spastic-like when he meets Jordan who's wearing a Hanes t-shirt.

In a second spot, he thanks Jordan for gifting him a pair Hanes Comfort Soft Waistband boxers. It doesn't go so well. But Gooding makes it work so well we like watching him as much as we like watching Jennifer Love Hewitt in her Hanes commercials. OK, that didn't come out so well.

by Steve Hall    Jul-13-07   Click to Comment   
Topic: Campaigns, Celebrity, Commercials, Good   

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lol really good

Posted by: Rex on July 13, 2007 3:08 PM

Cuba may have gone from Oscar winner to Hanes ad spokesperson...but that's his bread & butter. I think MJ's is the worst arc.

Posted by: Dhaval M. on July 13, 2007 5:44 PM

Cuba Gooding Jnr, the Black guy everyone can agree on.

Posted by: viralista on July 18, 2007 9:31 AM