Garfield Group is Hiring. Small Wonder.


Somehow we thought that, with all the godforsaken noise that deluged us upon arriving at the Garfield Group careers site, the associated video would be all the more raucous and daring.

We're really touched by the notion that everyone eats lunch together and that somebody was clever enough to push product into the hands of enthused interns, but it's just ... flat. And the use of vernacular like "for jobs that totally rock" only served to accentuate the candle-in-the-sun effect.

And as Jay-Z so blithely said, "That shit don't even out."

by Angela Natividad    Jul- 2-07   Click to Comment   
Topic: Agencies   

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And they couldn't even get through the first two paragraphs before we come to this:

"Comprised of Garfield Group Branding, an innovative full-service branding agency and Garfield Group Public Relations, a highly respected PR firm."

Not composed of, or comprising.

And they're gonna argue that even if your goddamn AP Style guide is right, the agency style (which is apparently to make the clients sound illiterate) always wins.

Posted by: Mary Baum on July 2, 2007 5:39 PM

comprise seems to fit just right.

suggestion: revisit "the shop" in Rhode Island, where it all began, linger a while, breathe deeply the sandlewood scented air and drink in the sounds of the waves crashing...

Posted by: arthur on July 3, 2007 9:07 AM