Online Brands Get Buzz With FrogPond

While we question whether or not online brands enjoy being referred to as frogs in a pond, we aren't going to quibble too much over FrogPond, a new service launched by BzzAgent to help its 275,000 "agents" express their opinion about, rate and forward to a friend sites such as iVillage, Vital Juice Daily, TripAdvisor, SmartBargains, Care.com and more.

BzzAgent, which previously focused mostly on spreading buzz offline about physical products, has launched FrogPond to extend its word of mouth promotional services to online properties. Ribbet.