Pilfered Muffin Smells Suspiciously of Shenanigans


Aw, this is cute. Perhaps still high off its accolade as best retail outdoor advertising of 2005 for its car-crushing billboard muffin, Boone Oakley (for client Bloom supermarket) has announced its prized pastry has been "stolen."

In exchange for news about the muffin's whereabouts, one lucky snitch gets a year's worth of free muffins (of normal-muffin-size), as well as a cash reward.

The morose missing poster is at left. Check out their appeal in the extended entry.

Muffin, once Hoisted, now Heisted.

Charlotte, N.C.--Late last week, somewhere between the hours of 10 PM and 7 AM, a frosted blueberry muffin was stolen from the parking lot of the Bloom supermarket in Greer, S.C. The police have been notified. A reward is offered.

The muffin, four feet tall, 175 lbs., and having once "fallen" from a billboard onto a parked car, was judged the best retail outdoor advertising of 2005 (Outdoor Advertising Ass'n. of America Retail OBIE winner). Since then it has been touring Bloom parking lots, where shoppers have lined up for free photos next to what has become the supermarkets' signature product. (Local entertainment choices, we have been told, are limited.)

The muffin has now disappeared, in what must have been an orchestrated robbery. Several strong men are required to lift the plastic muffin, and it will not fit in an autombile. A cash reward and a year's free muffins (smaller than the missing one, though) have been offered for information leading to its return. The Greer police are working on the case.

by Angela Natividad    Jul-23-07   Click to Comment   
Topic: Agencies, Outdoor, Promotions   

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