Sisley Pulls Coke-White Wool Over Our Eyes


Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.

Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley's latest campaign featuring Stephanie Seymour, "worldwide recognized as an icon of fashion and beauty."

An image from said campaign is at left. It's so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >

Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.

Way to go.

by Angela Natividad    Jul-25-07   Click to Comment   
Topic: Guerilla, Online, Viral, Word of Mouth   

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It's called scam. And it's everywhere. Posting it only helps make scam more of a problem for those of us making real work. The best thing to do is to verify work with the client before you upload it.

Posted by: Jason on July 26, 2007 2:07 AM

Dry humping, whether in print or TV, always makes me run for the nearest retail outlet.

Posted by: pat smith on July 26, 2007 3:45 PM

I think im missing the coke! is there white powder near her nose? even the larger pic didnt show it too well.

Posted by: viral marketing on July 26, 2007 7:32 PM