Supernatural Effects Draw Wandering Eyes to Promo Book


This guerilla campaign, in which a cup of coffee is stirred by an invisible hand or clairvoyant effort, drew eyes to the book sitting alongside it. We'll let you guess which it was for.

Beware: the quality of the video is grainy, and the content itself is very long and very boring. And we don't know why it is that people, drawn to the stirring cup, touch the book and not the spoon. Is this psychological? Do they imagine there's some recipe locked deep in the hundreds of pages that will help them create their own vicarious stirring effects?

Because if we were curious enough to stop, we would have reached for the spoon (it would be cool if, for those reasons, the spoon also had a bit of an electrical charge - like, you know, a disembodied wrist-slap).

Thanks disruption for the lead.

by Angela Natividad    Jul-30-07   Click to Comment   
Topic: Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.




I was wondering about the call to action until I saw the "Order you copy..." at the end.

Posted by: Alrom on July 30, 2007 2:34 PM

That's highly classy marketing. It is so great for fans of the Potter books; they'd get the point right away. And others will just continue to stare at it and be delighted.

What an absolutely appropriate and unique campaign.

Posted by: Dhaval Mehta on July 30, 2007 3:47 PM

Jai Patel (USG) is a mad genius with unbounded enthusiasm that is very contagious! Jai is on the magic bus right about now...universalcg keeps making me smile with their weird, wonderful shigitz.

Posted by: arthur on July 30, 2007 5:16 PM