Tequila With A Deer on the Label Tastes Better
Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.
Comments
I like the jagermeister story of the deer better. less contrived, more convincing. execution seems a little cheap for a high end beverage.
As long as it helps people remember the deer, it'll pop back in their head in the liquor store when browsing the Tequila. Operation successful.
having worked with HAPPY, it's no wonder that this spot is great.
nice work, guys.