Alltel Rides Mancave Concept for All it's Worth (Not Much?)


To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...

The Mancave.

By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.

Requisite MySpace at You get the picture.

It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of, we remain nonplussed.

by Angela Natividad    Aug- 6-07   Click to Comment   
Topic: Brands, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



That was great, Angela -- thank you for sharing it. With that having successfully occupied my Monday, how shall I spend my Tuesday? I'll check-back tomorrow.... Cheers! -- Roger D.

Posted by: Roger D. on August 6, 2007 5:45 PM

I just saw a commercial on A&E in my area with the url on it... wonder if more buzz will come from that?

Posted by: chris on August 6, 2007 11:14 PM