DraftFCB Cobbles Coors Spot From Dennis Green Outburst


Almost one year late, Coors and its agency, DraftFCB (we're sure George Parker will have comment on this), are attempting to create a Coors Light spot using last falls press conference outburst from then Arizona Head Coach Dennis Green. During the outburst, following a loss to the Chicago Bears after a 20-0 lead, Green screamed "If you want to crown them, crown their asses. They are what we thought they were and we let 'em off the hook!" After which, he walked away from the podium.

Apparently, Coors and DraftFCB are having a tough time coming up with something. Meanwhile, it's all over YouTube including endless spoofs, some of which are probably better than anything DraftFCB will come up with.

by Steve Hall    Aug-10-07   Click to Comment   
Topic: Bad, Commercials   

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Looks like someone beat the agency to it. Not as good as the agency-produced spots, but the formula is still three.

Posted by: realcinch [TypeKey Profile Page] on August 10, 2007 2:01 PM