Bulletproof Baby Has Trouble Pulling Off Bulletproof Guerilla Stunt


Have you ever felt your baby was just not bulletproof enough? (If you are 50 Cent's mother, probably - or not, depending on how you look at it).

Visit Bulletproof Baby for bulletproof cribs, strollers, vests, toddler tasers and disturbing product-test videos, all meant to ensure that you, the discerning customer, have a happy bundle of steel.

Actually it's a stunt for New Line Cinema's Shoot 'Em Up, which is linked pretty prominently on the homepage. Even so, a PR person still saw fit to shoot us at least three emails this morning about how it was dramatically unveiled as a promotional effort after a long and controversial internet run. (We have serious doubts about this.)

And while we have no idea what that movie has to do with babies, we know it has plenty to do with bullets. And Clive Owen.

by Angela Natividad    Sep- 7-07   Click to Comment   
Topic: Online, Promotions, Strange   

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Set in London, the film follows Mr. Smith (Clive Owen), a British nanny with an extensive military background, who helps a woman (Monica Bellucci) protect an infant from ruthless hitman Mr. Hertz (Paul Giamatti) and his numerous subordinates.

Posted by: Neal on September 7, 2007 1:55 PM

My son has the helmet. Saved his life!

Posted by: John Boy on September 7, 2007 2:13 PM

Far-fetched cliche. Dumb. Poorly executed. Infantile. There baby, I said it.

Posted by: MarlonBee on September 8, 2007 8:54 PM

Cliche. Dumb. Poorly executed. Infantile. There baby, I said it.

Posted by: Marlonbee on September 8, 2007 9:00 PM

Not really "a long controversial internet run" but I did roll my eyes and sigh heavily at how easily duped journalists are in late August since the Bullet Proof Baby got loads of press attention.

Posted by: Dabitch on September 14, 2007 6:31 AM