Lowe Turns Film Into Website Navigation Device

Stella Artois has done a nice job elevating the online video to something much more that a simple add on to a website. The Stella Artois site uses video (a "full length film" if you will) as a navigational element. Created by Lowe, the film was shot on the set of Ingmar Bergman's last movie by members of the crew that work on The Illusionist and pauses every once in a while to offer up navigational options.