Nielsen Triples, Monster Consolidates, NBC Cheats, Slingbox Chats
- In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that's better than before.
- Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.
- For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday's repeat of the premiere back into Monday's premiere. The loophole states re-airings with the exact same content and advertising can be counted together.
- The Slingbox Guy is back and this time he's doing what TiVo should have done when it first launched: tell people what the product does.
Topic: Agencies, Brands, Online, Research, Television, Tools
Comments
NBC is full of crap. Sure that's a better estimate of how many people actually watched that episode, but not of how many people watched it on the night it premiered. How about counting all the people that recorded it on their DVR? What about when it reruns next summer? How about when it goes into syndication? This is what happens when your audience shrinks every year...