Pepsi, Axe Ride Lovesick Tat-Sporting Girls to Push Strangely Similar Campaigns

pepsi coquette.png

We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.

The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.

< ominous tone > The 'net sees all... < / ominous tone >

by Angela Natividad    Sep-24-07   Click to Comment   
Topic: Brands, Online, Strange   

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It might be worth noting that our Axe campaign came out a good 6 months before the Pepsi one. It's Asia's century, innit.

Jacob Wright
Engagement Planning Director
Axe Asia Pacific

Posted by: Jacob Wright on September 25, 2007 5:54 AM

Get the link between Axe and stalkers, but Pepsi and stalkers doesn't make any sense.

Posted by: Dougal on September 25, 2007 8:47 AM