GLEE Serves Military Recruitment Ads to Gay Demo!
MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).
The armed forces still operate on a "don't ask, don't tell" basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they've been pushing ads on a site so flamboyantly ... out.
The ads came from Community Direct -- GLEE's parent company -- as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.
When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.
Comments
In addition to recruiting Gay and Lesbian folks The Navy is also targeting Hispanic and African-American young people in collaboration with Accentmarketing and GlobalHue. The thirst for young blood is insatiable.
Campbell-Ewald has secured, some interesting assignments, eh? Along with the 70 million Navy recruitment contract... the Postal Service, the Mint, the FCIC, NASA and the FAA ...