Lexus Winks: Even Classy Cars Have Naughty Streaks


Here's a wink-wink nudge-nudge type of spot meant to tell us that while Lexus would never actually approve of making doughnuts, tearing into corners or nailing sweet spots, its '08 GS is certainly equipped to.

We like to compare this subtle new tongue-in-cheek attitude to those gleefully bad-ass -- but still luxury-class -- Audi ads.

The spot, which debuted this evening during Boston Legal, is brought to you by Team One Advertising, LA, and visual effects firm a52. We wish Lexus would try being funny more often. Generally speaking it can be a bit ho-hum.

by Angela Natividad    Oct-16-07   Click to Comment   
Topic: Brands, Commercials, Good   

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Thank you for sharing this Angela. Mad props to Hollywood prodco Smuggler, director Oskar Holmedal of Stylewar, director of photography Toby Irwin, Smuggler's EP Brian Brian Carmody and line producer Line Postmeyr -- plus the stunt driver Rhys Millen, whom I understand will park you car for you in LA upon request....

Cheers! -- Roger D.

Posted by: Roger Darnell on October 17, 2007 10:42 AM