Sorry, What's Mio Selling Again?

We've been subject to some foul premises in our lives, but few things have generated an adverse physical reaction the way this ad for Mio has.

Produced by Duval Guillaume in Brussels, the tagline reads, "There's always a way out." Ponder on that as you like if you ever accidentally swallow a live bug.

It's probably worth mentioning that we just consumed an inordinate amount of peanut butter. This really has nothing to do with the ad, but after watching the spot, our stomachs are not happy.