Toyota Pitpass Brings Fans *that* Much Closer to NASCAR

fandangler.png

...assuming you want to get very close at all.

To promote the Pitpass subsite (created by Zugara, LA), which is Toyota's attempt to drum a fanbase out of the NASCAR niche, Saatchi & Saatchi gives us FanDangler and FanTandem.

The former actually seems like a lot of fun, and the latter looks like something you might think would be funny to try if you were bored as hell and high as a kite and had nothing better to do besides see what NASCAR was up to (and baby, it ain't never much).

by Angela Natividad    Oct- 3-07   Click to Comment   
Topic: Brands, Online, Promotions   

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Comments



Comments

The Toyota PitPass site was created by Zugara out of Los Angeles with Toyota Motor Sales. The site also recently won the Best Automobile site in the WebAwards competition.

Posted by: Givecreditwherecreditsdue on October 3, 2007 6:26 PM

The Toyota PitPass site was created by Zugara out of Los Angeles with Toyota Motor Sales. The site also recently won the Best Automobile site in the WebAwards competition.

Posted by: Givecreditwherecreditsdue on October 3, 2007 6:29 PM