Lowe's Labels Chistmas Trees Family Trees, Blames Creative Process


In the first of what is sure to be many holiday advertising fuck ups, Lowes is taking heat for calling Christmas trees family trees in one of their recent catalogs. "Come on kids, let's go take a nice family trip down to Lowe's and pick up a family tree for the living room. After all, it's nice to stick a tree in the house isn't it?"

Lowe's has apologized for what it is calling a "breakdown in our own creative process." Um, right. Like no one noticed the non-sensicle heading, "family trees," above a shot of those cone shaped trees people like to put decorations on and presents underneath? Were human resources' PC police running the creative department the day the catalog was created?

by Steve Hall    Nov-16-07   Click to Comment   
Topic: Bad, Brands, Strange   

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Good post (minus the language). The apology from Lowe's reveals that the the inmates must be running the asylum. Thanks for your thoughts on this story. Hopefully, our country will recover its sanity soon.

Posted by: Where's Christmas? on November 16, 2007 12:40 PM

Language? Did I write something in a foreign language that was not clear?

Posted by: Steve Hall on November 16, 2007 12:50 PM

SNL had a funny line via Poehler a couple of years ago on their news segment:
"There are 22 shopping days until holiday."

Posted by: Tom Messner on November 16, 2007 1:06 PM

Sorry Steve - I didn't mean to sound like the Church Lady. I just wanted to endorse your sentiments with the disclaimer that I don't endorse foul language. You were clear as a bell and I do appreciate your sense of humor, and your wit. Keep up the good work, and have a Merry Christmas!

Posted by: Where's Christmas? on November 16, 2007 1:10 PM

Steve - excellent post

Happy Near End of Year Holiday to you and your family tree

Posted by: Peter Simmons on November 16, 2007 1:36 PM

Amazing how holiday iconography with origins rooted in ancient nature worship is now a hot-button issue with bible bangers who want to shove their religion down everybody's throat.

Posted by: irony police on November 20, 2007 3:50 PM