Pennzoil Goes Vintage to Seduce SEMA Show-Goers

This gritty new campaign for Pennzoil was put together by TBWA\Chiat\Day and will appear at the SEMA trade show in Las Vegas.

The posters were printed on vintage paper to illuminate Pennzoil's old-school heritage and longtime association with NASCAR. They'll also serve double-time as prizes -- enthusiasts at SEMA will be taking copies home.

Maybe Pennzoil ads are the Leonetto Cappiellos of tomorrow. It's not like valorizing an oil firm is less banal than producing pretty posters for liquor.

The Talladega print is at left; see Indianapolis and Darlington.

We like. Then again, old-looking stuff always feels more substantial, doesn't it?