Why Steal Time from a Feature When You Can Obscure It Instead?

Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."

The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.

You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.

We'd hate this.